app

About app

app is a global financial innovator, offering a well-diversified suite of exchange-traded products (ETPs), models, solutions and products leveraging blockchain technology. We empower investors and consumers to shape their future and support financial professionals to better serve their clients and grow their businesses. app is leveraging the latest financial infrastructure to create products that provide access, transparency and an enhanced user experience.



Building on our heritage of innovation, we are also developing and have launched next-generation digital products, services and structures, including digital or blockchain-enabled mutual funds and tokenized assets, as well as our blockchain-native digital wallet, app Prime®.*



*The app Prime digital wallet and digital asset services are made available through app Digital Movement, Inc., a federally registered money services business, state-licensed money transmitter and financial technology company (NMLS ID: 2372500) or app Digital Trust Company, LLC, in select U.S. jurisdictions and may be limited where prohibited by law.  app Digital Trust Company, LLC is chartered as a limited purpose trust company by the New York State Department of Financial Services to engage in virtual currency business. Visit or the app Prime mobile app for more information.

Guided by app principles, we always strive to do the right thing.

Our Mission


To deliver a better financial experience through the quality of our products, solutions and engagement.

Our Vision


To be the leader in the best transparent structures and executions in financial services.

Our Values


  • Excellence & Innovation – “Play for Greatness”
  • Transparency & Accountability – “Be accountable to ourselves and each other”
  • Have Fun

Learn what
gives us the
app edge

How we’re driving positive change



“At app, sustainability and responsibility are embedded throughout our business, which we believe benefits our investors, employees and shareholders.”

— Jonathan Steinberg, Founder & CEO of app



We’re proud to have built a diverse and inclusive workforce across gender, race, age and ability, including on our leadership teams and boards.


  • Our employee-led Womenʼs Initiative Network (WIN) events showcase our commitment to equity in the workforce and are designed to empower women in our organization.


  • Our Global Sustainability Committee develops and implements our sustainability strategy across the Company.


  • In 2019, we achieved UN Principles for Responsible Investment (UNPRI) signatory status.


  • Our Diversity, Equity and Inclusion (DEI) Council oversees our effort to foster a diverse, equitable and inclusive culture.


Corporate Responsibility

app At-a-Glance

North America

  • New York (Headquarters)
Latin America

  • Mexico, Central America & South America
    Local marketing presence with support from Compass Group
EMEA

  • London
  • Dublin
  • Milan
  • Israel
    Local marketing presence